Boom Butik's Big Bang
Dear customer
Hope you’re doing well.
I’m so happy that you somehow found your way onto our little website. By now, quite a lot of people seem to end up here for one reason or another, so I finally figured I should pull myself together and write a quick text about what kind of strange business this actually is. In case anyone, against all odds, might be interested in learning about it.
If you’re more of a visual person who prefers magazines with huge pictures and not a terrifying amount of text, then I’ve picked out some photos and written a little note for each one. That way you can also work your way through the material like that.
Otherwise, I’ll just start from the beginning. I’ll try not to ramble on for too long!
It all started when I got bored during the first COVID lockdown and felt like doing a bit of fresh business. At the same time, I was completely obsessed with Fruit of the Loom sweatsets and wore them every single day. Suddenly, I got the idea to order some clothes and sell them on Instagram.
I called the Instagram page Fruit of the Boom, which later turned into our current cute name. Back then, you could just send a DM to place an order, and I would bike around Copenhagen delivering the clothes myself. I didn’t really dare charge that much for the clothes, so the prices back then were actually eveeen lower than they are today.
A lot of my friends supported the little business, and many were also incredibly sweet about sending me nice photos that I could post. The whole thing was really just for fun and good vibes, and I still hope you can feel that when you visit our website or Instagram profile, even though it has become a real job now.
It was a really lovely summer, but eventually it also became pretty stressful having all the inventory at home and trying to deliver packages after school and all that. So I built a website and teamed up with a company that could handle shipping the orders. I also hired a couple of good friends.
At the same time, we started making some cool merch, for example for the local kebab shop and my friend’s lunch restaurant. We also began bringing in new and truly random products to the store, like lamps, wine glasses, and even a single book.
We’ve also had all sorts of other projects going on that I honestly can’t even be bothered to start listing. And we’ll probably keep coming up with new random ideas. But hopefully you can still feel that the shop is a cozy little project run by a group of good friends.
Okay, thank you so much for reading all the way down here. I don’t know if you found it interesting or anything, but I’m honoured that you took the time.
Take care as best as you can!
Love, Viggo
