Why we only make one version of every product

One of life's big challenges is finding your purpose. Your calling. It is rarely easy, but the reward is a relief.

The same goes for a shop like us. We have realised that our purpose as a shop is to remove everything unnecessary. To make the simplest designs ever.

The same prices as the big chains, but only one version

Our prices are on a level with the big fast-fashion chains. The difference is that we don't have changing collections, each with its own range of t-shirts or sweatpants to choose from.

Instead, we try to develop one version of every product, as simple and as high quality as possible - without touching the friendly, low prices.

It might sound like a boring vision, but we really believe we can teach each other to love the simple.

See the products here

Love, Boom